A versatile water-based pomade that holds all day yet rinses out easily with water holds like wax, washes out like gel.
Medium hold, medium shine.
Best for fine to medium hair. Short to medium lengths.
Provides a classic put-together style to messy wet-looks.
Made with Kaolin Clay. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish.
The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to
“Hold Like Wax and Wash Out Like Gel."
After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.