Medium hold, matte finish.
Frizz free definition for wavy and naturally curly hair.
Provides a versatile, flexible hold for casual styles.
A lightweight, water-based shaping cream that adds texture and creates flexible hold for a range of styles. Flexible, medium hold keeps your style in place all day while leaving hair feeling soft and natural-not stiff or waxy. Lightweight formula adds shape and definition without weighing hair down. Clean matte finish leaves hair looking natural and healthy, not dry or flat. Soft, smooth formula distributes evenly for fast application. Reworkable (no water required). Signature mild cream soda scent.
Kaolin Clay. Waxes Naturally-Derived from Brazilian Palm Tree Leaves and Coal provide a natural structured finish.
Locks in moisture, providing luster and shine while taming frizz.
Apply in wet hair for a softer, easy-going look. Apply in dry hair for more control and firmer finish. Work fingers through hair for a more casual look, use a comb for a neater, more defined look.
The year was 1999. To most, it seemed the barbering trade was breathing its last breath. Nevertheless, Layrite’s passionate founder, Donnie Hawley, was still in hot pursuit of perfecting his client’s haircuts. His technique was being hindered by the traditional petroleum-based products his patrons wore that wouldn’t rinse out. Never wanting to limit style, yet committed to an elevated standard of barbering; Donnie labored to find a solution. The end result was a water-soluble pomade formulated to
“Hold Like Wax and Wash Out Like Gel."
After one of Donnie's patrons commented that his pomade was the only product that made his hair lay right, a brand was born. Layrite Men's Grooming Products have been setting the benchmark of traditional barbering and men's grooming ever since. Often imitated but never replicated, our products have become the staple brand used by barbers seeking quality and authenticity the world over.